This is a blog meant to challenge all that’s accepted in advertising.
Brands. Target markets. The computer smarts of the younger generation v. the older. Big and small topics like those.
Try the idea of “the new normal” on for size. Too tight a fit? No one buying anything in this new normal? So the question comes … why are we advertising as if the old normal were the way people are still thinking?
Some of advertising’s basic ideas will hold up. Some of it should be shunned like a vampire showing up at the doors of a blood bank.
If nothing else, this blog should give people who need advertising, and their advertising agencies some grounds for discussion.
Just a quick note … I’ve got more than ten years working as a creative/strategist in agencies and freelance, and 12 years teaching the subject (along with some PR) at several universities as an assistant and associate professor.
And I’ve come out of it thinking no one’s really got a handle on things quite yet. So there’s a lot of room for discussion.
Join the party.